GOLF PRIDE - “RESPECT THE GRIP”

Golf grips get no respect. Rodney Dangerfield maybe said that but Golf Pride definitely said that. We gave the humble golf grip a platform to do some bragging on in their first ever global brand campaign in 2023.

It helped drive consecutive years of sales growth culminating in 2025 – their biggest year ever as a brand.

Director’s Cut:

SOCIAL - GRIP PENCILS

Concepted and created Golf Pride’s biggest social moment ever – a series of limited run grip pencils.

Our single original organic post that kickstarted it all generated +250,000 views and 17,000 engagements with no paid media.

Various CREDITS: Austin Arnold (CD/ART), LIAM CAMPBELL (JR AD), Jonny Lozano (acd/ART), RYAN DICKEY (ECD/ART), RJ DRALLE (JR CW), MATT PAYNE (CW), Matt Bieler (Director), Angelo Valencia (EDIT), OPtimus (POST)