Golf Pride is the #1 brand in their category. The only problem is that it’s a category no golfer seems to care much about. So we changed our tone and took the golf grip from simply a handle on your club – to a piece of performance equipment that has serious impact on your game.
We revealed our brand campaign. And the following month was Golf Pride’s highest DTC sales month ever. Just goes to show, a little respect goes a long way.
(Nothing beats a ten-pack of lessons though).