SMITHFIELD - “WE SPEAK PORK”
Smithfield makes really good pork. They could be like every other food brand and talk about how they make really good pork. Or let the really good pork talk for itself.
Based on the campaign name, you can guess which route we went.
Ben Schwartz, in his biggest role yet, stars as “Pork”. Voicing a variety of Smithfield pork products talking about themselves in not so humble ways.
PRESS: Ad Age, Meat + Poultry