SMITHFIELD - “WE SPEAK PORK”
Other CPG brands wax poetic about their food, their farms, their proprietary processes that produce perfect PRODUCTS.
We felt there was enough poetry being waxed. And after all, when you make a really good product, it should speak for itself. Smithfield pork does, and we took that literally – because we’re dumb children at heart. Giving pork a much-needed, well-deserved voice of authority, expertise and general weirdness.
That voice happened to be loaned to us by Emmy-award winner, comedian and voice of sonic the hedgehog – Ben schwartz.
PRESS: Ad Age, Meat + Poultry