Creative

Cologuard "Get Low #2"

COLOGUARD - “GET LOW NUMBER TWO”

We re-wrote, remixed and re-recorded “GET LOW” with lil jon to get folks to screen for colon cancer,

by putting their poop in a box and shipping it to a lab.

WEBBY NOMINEE • 4x ONE SHOW NOMINEE • D&AD SHORTLIST • 4x CLIO HEALTH WINNER • CANNES LIONS SHORTLIST • AD AGE SMALL AGENCY AWARDS - HEALTHCARE CAMPAIGN OF THE YEAR (GOLD)

 

MUSIC VIDEO

 

PRESS

Fast Company said it was “the perfect ad”. Fierce Pharma said we wrote a “scat rap”. My doctor said “who’s Lil Jon again?”

 

TEASER

 
 

TARGETED OLV

 
 
 
 
 
 
 

LANDING PAGE

ATLANTA FALCONS ACTIVATION

We put Lil Jon inside of Little Johns. A career highlight for all of us, surely.

Inside (and outside) the stadium we created a variety of campaign assets with our “💩. Ship. Screen.” messaging.

It was all capped off with an on-field performance by Lil Jon and the Ying Yang Twins. Then the Falcons lost. Boo.

SWAG