COLOGUARD - GET LOW #2

OLV • SOCIAL • DIGITAL • EXPERIENTIAL • OOH

We re-wrote, remixed and re-recorded “GET LOW” with lil jon to get folks to screen for colon cancer,

by putting their poop in a box and shipping it to a lab.

WEBBY NOMINEE • 4x ONE SHOW NOMINEE • D&AD SHORTLIST • 4x CLIO HEALTH WINNER

MUSIC VIDEO

Shot in one day, on one location, with one Lil Jon and one golden toilet.

PRESS

Fast Company said it was “the perfect ad”. Fierce Pharma said we wrote a “scat rap”. My doctor said “who’s Lil Jon again?”

TEASER

TARGETED OLV

LANDING PAGE

ATLANTA FALCONS ACTIVATION

We put Lil Jon inside of Little Johns. A career highlight for all of us, surely.

Inside (and outside) the stadium we created a variety of campaign assets with our “💩. Ship. Screen.” messaging.

It was all capped off with an on-field performance by Lil Jon and the Ying Yang Twins. Then the Falcons lost. Boo.

SWAG