COLOGUARD - “GET LOW NUMBER TWO”

Colon cancer is scary. It’s the second leading cause of cancer deaths worldwide and is the third most common cancer, with rates increasing in the USA. The good news? It’s entirely preventable if you get screened early and often.

We needed a way to breakthrough the doom and gloom clutter of the pharma space and convince 45+ year olds to get screened with the help of an at-home test. So instead of scare tactics, we tapped a crunk icon that folks couldn’t help but hear out. Mostly because he’s yelling a lot.

Our GET LOW #2 CAMPAIGN re-wrote, remixed and re-recorded “GET LOW” with lil jon to motivate 45+ year olds to ship their poop in a box and screen for colon cancer from their own toilet.

WEBBY NOMINEE • 4x ONE SHOW NOMINEE • D&AD SHORTLIST • 4x CLIO HEALTH WINNER • CANNES LIONS SHORTLIST • AD AGE SMALL AGENCY AWARDS - HEALTHCARE CAMPAIGN OF THE YEAR (GOLD)

MUSIC VIDEO

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Fast Company said it was “the perfect ad”. Fierce Pharma said we wrote a “scat rap”. My doctor said “who’s Lil Jon again?”

TEASER

TARGETED OLV

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ATLANTA FALCONS ACTIVATION

We put Lil Jon inside of Little Johns. A career highlight for all of us, surely.

Inside (and outside) the stadium we created a variety of campaign assets with our “💩. Ship. Screen.” messaging.

It was all capped off with an on-field performance by Lil Jon and the Ying Yang Twins. Then the Falcons lost. Boo.

SWAG