COLOGUARD - “GET LOW NUMBER TWO”

Colon cancer is scary. It’s the second leading cause of cancer deaths worldwide and is the third most common cancer. But it’s entirely preventable if you get screened early and often.

We needed a way to breakthrough the doom and gloom clutter of the pharma space and convince 45+ year olds to screen with the help of an at-home test.

So WE turned to someone who yells a lot.

Our GET LOW #2 CAMPAIGN re-wrote, remixed and re-recorded “GET LOW” with lil jon to motivate 45+ year olds to ship their poop in a box and screen for colon cancer from their own toilet. Which is a sentence I never thought I’d write.

WEBBY NOMINEE • 4x ONE SHOW NOMINEE • D&AD SHORTLIST • 4x CLIO HEALTH WINNER • Clio Music (silver) Winner • CANNES LIONS SHORTLIST • AD AGE SMALL AGENCY AWARDS - HEALTHCARE CAMPAIGN OF THE YEAR (GOLD) Winner

MUSIC VIDEO

PRESS

Fast Company said it was “the perfect ad”. Fierce Pharma said we wrote a “scat rap”. My doctor said “who’s Lil Jon again?”

TEASER

TARGETED OLV

LANDING PAGE

ATLANTA FALCONS ACTIVATION

We put Lil Jon inside of Little Johns. A career highlight for all of us, surely.

Inside (and outside) the stadium we created a variety of campaign assets with our “💩. Ship. Screen.” messaging.

It was all capped off with an on-field performance by Lil Jon and the Ying Yang Twins. Then the Falcons lost. Boo.

SWAG