COLOGUARD - “GET LOW #2”
Cologuard needed us to convince 45 year olds to screen for colon cancer so we asked Lil Jon to yell at them through song.
WEBBY (NOMINEE) • 4x ONE SHOW (NOMINEE) • D&AD (SHORTLIST) • 4x CLIO HEALTH WINNER • Clio Music (silver) Winner • CANNES LIONS (SHORTLIST) • AD AGE SMALL AGENCY AWARDS - HEALTHCARE CAMPAIGN OF THE YEAR (GOLD) Winner • ADDY (SILVER)
MUSIC VIDEO
PRESS
Fast Company said it was “the perfect ad”. Fierce Pharma said we wrote a “scat rap”. My doctor said “who’s Lil Jon again?”
TEASER
TARGETED OLV
LANDING PAGE
ATLANTA FALCONS ACTIVATION
We put Lil Jon inside of Little Johns. A career highlight for all of us, surely.
Inside (and outside) the stadium we created a variety of campaign assets with our “💩. Ship. Screen.” messaging.
It was all capped off with an on-field performance by Lil Jon and the Ying Yang Twins. Then the Falcons lost. Boo.
SWAG
