GOLF PRIDE - REVERSE TAPER

Putting in golf commercial-land is all drained fifty-footers and never missing and holing triple breakers. In reality, it’s more about trying not to three-putt so your buddies don’t laugh at you on the way to the next tee box.

For Golf Pride’s Reverse Taper launch, we focused less on the result and more on what really matters in golf – the putting stroke and the moment of impact – through a slow-motion treatment usually reserved for super sexy tee shots.

Because putting can be sexy too.